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Afternoon Light


Wisconsin Missing Persons Advocacy, Inc is a 501(c)(3) non profit organization. Our mission is to raise awareness for the Missing by bringing them a voice and supporting the families who are affected by working together to advocate for the Missing. It will also work to provide educational and informational activities to increase public awareness and to increase public knowledge of prevention measures. 

Wisconsin Missing Persons Advocacy, Inc was officially established in August 2017.  The founder, Marsha Loritz, began her mission to bring awareness to the missing when her own mother went missing in April 2013. She wrote to Governor Scott Walker asking for a Missing Persons Awareness Day in 2015, and he has since declared April to be Missing Persons Awareness Month and it's been declared in the state of Wisconsin every year since 2015. 

Two of our board members have personal experience with having a missing loved one and know the emotional trauma that having a missing loved on has. 

While Wisconsin Missing Persons Advocacy, Inc is not a search team and

does not perform searches we do:


  • Advocate and provide support for the families of the missing

  • Connect families with the resources that are available to them

  • Work with Law Enforcement and Search & Rescue Agencies 

  • Distribute information about Missing Persons through Social Media

  • Raise Awareness through events held in the community, Awareness Brings Prevention! 

Our Board

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